Manifesto
We don't sell socks.
We sell art.
Our goal is to give the artists and the art world as much as it has given us.
The challenge
It started as a sock idea.
In a market saturated with pattern-packed-happy-socks, we felt the differentiation had to come from the business model itself — not just a louder print.
The solution
It became a platform for art.
Collectoe is a sock brand that doesn't sell socks. It sells art. We built the first platform-brand of its kind — a gallery for artists' work, with a shared profit model that funds scholarships for young artists.
Inspired by the gallery
White walls, room to look.
The visual language of the brand is borrowed from museums and galleries — the conditions under which art is best seen. The brand stays almost transparent and gives the stage to the artists and to the work itself.
The result
Customers in 25 countries within 4 months.
From the US and UK to France and Germany — wearable art has a global appetite.